Visual Identity System
Design Philosophy
The BA Workspace visual identity is built on four core principles that guide every design decision.Clarity Through Simplicity
Clean lines, generous whitespace, hierarchical information architecture, and purposeful use of color for meaning.
Intelligence Visualized
Abstract representations of AI agents as collaborative entities. Graph/network motifs representing interconnectedness. Progressive disclosure — simple on surface, depth available.
Professional Yet Approachable
Enterprise-grade without being sterile. Modern without being trendy. Trustworthy without being boring.
System-Oriented Thinking
Everything connects to everything. Visual language of flows, relationships, dependencies. Traceability visualized.
Visual Metaphors
Primary Metaphor: The Neural Network
Interconnected nodes representing requirements, stakeholders, and processes. Lines showing relationships and dependencies. Central intelligence coordinating the system.Secondary Metaphor: The Architect’s Blueprint
Precision, structure, and intentional design. Layers that can be explored progressively. Annotations and callouts for clarity.Tertiary Metaphor: The Constellation
Individual stars (requirements) forming meaningful patterns. Navigation through complexity. Discovery and exploration.Design System Overview
The BA Workspace design system uses a consistent set of building blocks:| Element | Standard | Notes |
|---|---|---|
| Grid | 8px base grid | All spacing multiples of 8 |
| Border Radius | 6–12px | Cards: 8px, Modals: 12px |
| Shadows | Subtle → Large | See component library |
| Transitions | 150–300ms ease | Standard: 200ms |
| Icons | Lucide Icons | 24px grid, 2px stroke |
| Illustrations | Geometric abstract | SVG format |