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Logo & Symbol

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Primary Wordmark

The BA Workspace wordmark uses a custom modified Geist geometric sans-serif typeface.
PropertySpecification
TypefaceCustom modified Geist (geometric sans-serif)
Character Spacing-2% tighter than default
BaselineMathematical precision aligned

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Logo Mark (Icon)

Concept: Interconnected nodes forming the “BA” letterform. The logo mark is a three-layer structure representing the full BA Workspace system:
LayerRepresents
Top layerBusiness intent (stakeholders)
Middle layerRequirements (validated)
Bottom layerImplementation (code)
Connecting linesTraceability

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Symbolism

  • Nodes — Individual requirements, stakeholders, processes
  • Connections — Traceability, relationships, dependencies
  • Triangular stability — Solid foundation, structured thinking
  • Central point — AI orchestration (CORE agent)

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Logo Variations

Primary Logo

Full color, light background Use for: Website hero, marketing materials, presentations

Reversed Logo

White on dark background Use for: Dark mode UI, footer, video thumbnails

Monochrome Logo

Single color Use for: Embroidery, etching, limited color contexts

Icon Only

Square format Use for: App icons, social media avatars, favicons

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Lockup Formats

Horizontal Lockup: [ICON] BA Workspace | Requirements Intelligence Platform Vertical Lockup: Icon centered above wordmark

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Clear Space

Minimum clear space: 0.5x height of logo mark on all sides. Never crowd the logo.

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Minimum Sizes

ContextMinimum Size
Digital120px width
Print0.75 inches width

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Logo Usage Rules

DO: Use approved logo files (vector SVG/PDF preferred)
DO: Maintain aspect ratio (never stretch or compress)
DO: Place on high-contrast backgrounds
DO: Use reversed logo on dark backgrounds
DON’T: Recreate, redraw, or modify the logo
DON’T: Add effects (shadows, glows, outlines)
DON’T: Place on busy or low-contrast backgrounds
DON’T: Use outdated logo versions

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File Naming Convention

Logo files follow the BA Workspace asset naming convention: 
BAW_Logo_Primary_RGB_v1.0.svg
BAW_Logo_Reversed_White_v1.0.png
BAW_Logo_Monochrome_Black_v1.0.svg
BAW_Icon_Square_v1.0.svg