BA Workspace Brand Book
Brand Book v1.0 | February 2026 BA Workspace is the Requirements Intelligence Platform that eliminates requirements chaos and empowers Business Analysts to work with clarity, confidence, and AI-augmented intelligence.What’s Inside
Brand Strategy
Purpose, mission, vision, values, and brand personality.
Brand Positioning
Category definition, positioning statement, and competitive map.
Visual Identity
Design philosophy, visual metaphors, and system overview.
Logo & Symbol
Logo variations, usage rules, and clear space guidelines.
Color Palette
Primary, secondary (agent), functional, and neutral colors.
Typography
Geist font family, type scale, and readability guidelines.
Iconography & Illustrations
Icon style, agent avatars, and illustration guidelines.
Voice & Tone
Brand voice attributes and tone variations by context.
Messaging Framework
Core messages, pillars, audience-specific messaging, and objection handling.
Content Guidelines
Writing principles and content templates.
Product UI Guidelines
Design system, components, layouts, and interaction patterns.
Marketing Applications
Website, sales deck, social media, and advertising guidelines.
Brand Essence at a Glance
Purpose: Eliminate requirements chaos and empower Business Analysts to work with clarity, confidence, and AI-augmented intelligence.
Primary Color
Intelligence Blue
#0052CCFont Family
Geist Sans — Weights 300–700
Core Promise
Work with confidence. Every requirement validated, every decision traceable.
The Six AI Agents
| Agent | Color | Role |
|---|---|---|
| Emma | #10B981 Emerald | Requirements Validation |
| Sarah | #3B82F6 Sapphire | Stakeholder Analysis |
| Jack | #F59E0B Amber | Process Verification |
| David | #DC2626 Ruby | Compliance Checking |
| Paul | #7C3AED Violet | Traceability Mapping |
| CORE | #64748B Silver | Orchestration |